Muhammad Mohsin Irshad —
turning raw data into
revenue decisions.
CRM Revenue Operations specialist & Data Analyst. 5+ years building dashboards, automations, and CRM systems for US-based energy, fintech, and tech companies.
WHERE focus = 'clean data'
AND outcome = 'clear decisions';
Data work that leadership actually reads.
I'm a CRM Revenue Operations professional and Data Analyst with over five years of experience turning messy, disconnected datasets into dashboards and systems that leadership relies on to make decisions.
I've worked across energy, fintech, and technology sectors for US-based companies — reconciling payments, writing complex SQL, building CRM systems from the ground up, and automating reports that used to take hours down to minutes.
I'm comfortable owning a data problem end-to-end: from cleaning and modeling the data, to building the dashboard, to explaining what it means to the people making the call.
See it in action.
A quick introduction, plus walkthroughs of two systems I built.
Featured Project Walkthrough
Video Introduction
Bitrix24 CRM Setup From Scratch, Mapping Fields and Stages
Make.com Automation: Leads into CRM
Tools of the trade.
The stack I use to get from raw data to a decision someone can act on.
Data Analysis & BI
Automation & Scripting
CRM & RevOps
Reporting & Visualization
Data Management
Tools & Platforms
Where I've put this to work.
CRM & RevOps Specialist
- Designed and administered a full Bitrix24 CRM system from scratch, including custom fields, pipelines, and workflows.
- Integrated Seamless.AI to auto-import ICP-filtered leads, eliminating duplicates and saving hours of manual work weekly.
- Applied HubSpot RevOps and reporting best practices to structure pipeline stages and lead-scoring workflows.
- Delivered an automated revenue operations system giving leadership real-time visibility into pipeline health.
Operations Analyst — Data
- Extracted, updated, and validated large datasets in the Vertexone billing system to ensure data integrity across accounts.
- Performed payment reconciliations, identifying and resolving discrepancies to maintain accurate financial records.
- Designed and executed complex MS SQL Server queries to support ad-hoc business reporting needs.
- Delivered daily and monthly reports on payments, utility rates, and customer accounts for management decisions.
Database CRM Administrator
- Administered Insightly CRM with full CRUD operations across pipelines, projects, tasks, and custom fields.
- Built and maintained master KPI spreadsheets and departmental ad-hoc reports for leadership visibility.
- Held administrative rights across CRM and Slack, coordinating task delegation and cross-team communication.
Data Analyst (Remote)
- Built Python automation scripts that cut a KPI scorecard process down to under 10 minutes with identical output quality.
- Implemented fuzzy matching algorithms in Python to validate and clean datasets with higher accuracy than native Excel.
- Developed Tableau dashboards for quarterly and yearly sales performance reviews.
- Managed Salesforce CRM as admin, extracted SKU-level data from SAP for downstream reporting.
Data Analyst
- Performed exploratory data analysis on product sales datasets, cleaning and standardizing raw data.
- Built Power BI reports with data modeling across 9 normalized datasets using RDBMS relationship mapping.
- Applied inferential and descriptive statistics to support business decision-making.
Selected work.
A few systems and builds I'm proud to point to.
Bitrix24 CRM Build-Out
liveDesigned a full CRM system from scratch for a US lead-generation company — custom pipelines, workflows, and Seamless.AI lead integration with clean, deduplicated field mapping.
Python Reporting Automation
shippedReduced a multi-hour Business Optimization report and KPI scorecard process to under 10 minutes, using fuzzy-matching for data validation with no drop in output quality.
Power BI Multi-Dataset Model
shippedBuilt relational data models across 9 normalized datasets, applying RDBMS relationship mapping to surface trends that weren't visible in any single source.
Tableau Sales Dashboards
liveDelivered quarterly and yearly Tableau dashboards used directly in business reviews, giving sales leadership a consistent view of performance trends.
Workflow Automation — Make.com
shippedBuilt no-code automation scenarios in Make.com to connect CRM, lead sources, and reporting tools — removing manual handoffs between systems.
Continued learning.
Let's talk about your data.
Open to remote CRM/RevOps and data analyst roles, as well as freelance projects. Based in Karachi, Pakistan — experienced working across US time zones.